Ep 40 Building Trust with Video Content in the AI-Driven World
In today's competitive market, businesses must differentiate themselves through storytelling, human-led marketing, community building, and the power of video. By showcasing an authentic story and prioritizing human connection, companies can build trust and long-lasting relationships with their audience.
How do you build trust in an AI world?
Standing Out in a Competitive Market with Storytelling and Human-led Marketing
In today's fast-paced, technology-driven world, it's becoming increasingly difficult for businesses to differentiate themselves from competitors. This article explores the importance of storytelling, human-led marketing, community building, and the power of video as effective strategies to stand out in a crowded market.
The Power of Storytelling
Storytelling is a vital component of building a strong brand. Sharing authentic, engaging stories with your audience can help humanize your company and build trust with potential clients. By focusing on the problems and pain points experienced by your target audience, you can connect with them on a deeper level and position yourself as an industry expert.
By showcasing your business's unique story and humanizing your brand through techniques such as video content and transparent communication, you can set yourself apart from competitors who rely solely on AI-generated content and faceless teams.
Human-led Marketing
In a world where AI and bots are becoming increasingly prevalent, the need for human-led marketing is ever more apparent. Companies that demonstrate they prioritize human connection and are committed to showcasing their team members can achieve greater trust and authenticity.
One way to achieve this is by incorporating video content into your marketing strategy. This can help increase engagement with your audience, drive trust, and grow your community.
Offering direct access to the company's CEO or other experts within your organization can help create a more authentic and personal connection with your customers. This can lead to increased word-of-mouth marketing, as well-earned trust often encourages the audience to share their positive experiences with others.
Community-led Growth
Fostering community-led growth involves bringing together customers through a shared purpose and driving human connection, learning opportunities, and referrals. Creating a community around your brand can help grow your audience and attract more customers.
To achieve this, start by identifying your customers' primary problems and create a unique narrative around how your company can provide a solution. Then, use this narrative to create a movement that attracts like-minded individuals interested in learning about the topic. By engaging with your community and offering valuable content, you can build trust and foster long-lasting relationships with your audience.
Trust-building through Video
In today's AI-driven world, it's critical to establish trust with your audience. Video content allows your brand to show its human side and differentiate itself from competitors who may solely rely on AI-generated content.
By incorporating video content into your marketing strategy, you can engage with your audience more authentically, showcase your expertise, and create valuable content. Moreover, leveraging AI and video together can help generate compelling, personalized content that resonates with your audience.
In conclusion, standing out in a competitive market requires a well-rounded approach that incorporates storytelling, human-led marketing, community building, and the power of video. By prioritizing human connection and engaging authentically with your audience, you can create a strong and trusted brand that fosters long-lasting relationships with your customers.
The Future of Marketing: Combining AI and Human Connection
As the world becomes more adept with AI-generated content, businesses are seeking ways to maintain authenticity and human connection in their marketing efforts. A combination of AI-generated content and personal anecdotes, expert contributions, and personalized video can help businesses create authentic, engaging content that resonates with their audience.
Live and Experiential Marketing
With an increasing prevalence of AI-generated content, people are seeking more human, personalized experiences with brands. Live events, webinars, and experiential marketing, which focus on creating in-person or real-time interaction between brands and their audiences, are becoming more popular. These events offer a platform for businesses to showcase their expertise and connect with customers, fostering trust in their brand.
Video Content in Marketing
Incorporating personalized video content in marketing efforts can have a significant impact on relationship-building, especially in an AI-driven world. From sales emails to customer engagement, personalized video content can show your audience that you have taken the time to research or cater to their needs, resulting in a deeper connection with your brand.
Businesses can leverage AI-generated content, such as chat GPT, to create video scripts that cater to their target audience. Recording these scripts and adding human touches can create a more authentic, personalized experience for the audience, driving trust and engagement.
StoryPrompt: Bridging the Gap Between AI and Human Interaction
Tools like StoryPrompt, which combines AI-generated content and asynchronous video, provide businesses with an opportunity to add human touches to their marketing content. StoryPrompt allows users to create asynchronous video content, campfires for interactive customer engagement, and even automatic video production, all while maintaining the human aspect of marketing. This blend of automation and personalization can help businesses create content that resonates with their target audience.
Businesses looking to streamline their video marketing efforts can sign up for a free account at Storyprompt.com and explore the benefits of AI-generated video scripts combined with human interaction.
Thriving in an AI-Driven World
To stay competitive in today's increasingly automated world, businesses must find ways to maintain their authenticity and human touch in their marketing efforts. By combining AI-generated content with personalized experiences, live events, and video content, businesses can create engaging, authentic content that resonates with their audience, leading to increased trust and growth.
Gavin Hammar
In 2008, Gavin bought a second-hand server for £10, plugged it into his home router, and launched a website called Sendible. Since then, Sendible has gone on to become a leading social media management platform, reaching 8 figures in recurring revenue, more than 30,000 users and 50+ employees. Unlike a lot of tech entrepreneurs, Gavin did not raise any outside capital and has proven that it is possible to beat the odds and build a successful, profitable company in an extremely competitive market while remaining fully bootstrapped. A lot of what made Sendible stand out in this highly contested space is the fact that Gavin was able to help the company portray a more human face amongst so many well-funded, faceless competitors. Gavin shares his unique perspective on how to be truly memorable in a noisy world on his podcast, Unscalable. Sendible's incredible growth and recognisable brand attracted the attention of Traject, a suite of best-in-class marketing technology companies, and the company was acquired in 2021. After leaving Sendible at the start of 2022, Gavin launched his new startup, StoryPrompt. StoryPrompt is a video engagement platform that makes capturing customer stories, testimonials, and attention as simple as sharing a link.
Episode Highlights
00:00:00: Podcast introduction
00:00:29: Discussing the contest
00:01:02: Origin of Story Prompt
00:02:22: Story Prompt features & community building
00:03:33: Standing out in a competitive market without a big budget
00:06:12: Focusing on customers' problems
00:07:22: Using authentic photos & videos in content
00:08:19: Embedding case studies in content
00:09:05: Collecting thought leadership content
00:10:04: Making research reports livelier
00:10:30: Benefits of a human-led approach for small marketing departments
00:11:30: Using employees for marketing content
00:12:35: Support team sending video responses
00:15:10: Community-led growth discussion
00:16:07: Identifying a problem as a brand's North Star
00:18:12: Being more personal with customers through video first interaction
00:19:04: Focusing on the customer's problem
00:19:48: Asynchronous communication and batching
00:21:06: Repurposing content from conversations
00:21:28: Campfire for consultants and coaches
00:22:11: Virtual events and post-event interactions
00:23:11: Founder Mastermind group
00:24:36: Video in an AI-driven world
00:27:25: Human-centered marketing
00:29:24: Live events and human connection
00:30:34: Video in sales emails
00:31:16: Giveaway announcement
00:32:19: How to find and start with Story Prompt
00:33:10: Benefits of Asynchronous videos
00:33:33: Story Prompt user community
