Hey hey, I'm Sarah Noel Block.

Marketing director and founding marketer for mid-market B2Bs.

I build the marketing function from scratch, then run it as a business development engine for professional services, manufacturing, and construction firms.

See the results Get in touch
10+ yearsbuilding marketing from the ground up
15+companies where I was the first marketing lead
$300Klargest marketing budget managed, with teams of up to 7
200+workshops, webinars, challenges, and live events produced

Marketing output should become sales input.

I'm a hands-on builder. I was the first marketing lead at The Moran Group, and I've been the first marketing lead at 15+ companies since. That means I've built the website, the content engine, the events, the sales enablement, and the reporting, often in the same quarter.

My approach is relationship-led. I interview experts, put customers and prospects in the room, and turn every conversation into content and pipeline. B2B content should never be boring, so I bring the human into it and use storytelling to make people care.

What I build programs around

  • Content marketing
  • Events
  • LinkedIn employee programs
  • Partnerships
  • Niche networking

What I run as a marketing director.

  • Team and budget

    Led teams of up to 7 and managed budgets up to $300K. Today I lead a fractional team of 5 with weekly meetings and oversight of every project.

  • Sales enablement

    Equipped a 65-person sales team with content. Built case studies, enablement content, and landing pages that opened a new market and won a multi-year higher-ed contract.

  • Content and thought leadership

    Interview-led articles, newsletters, case studies, and video. I ghostwrote for an entire leadership team for six months and ran an employee LinkedIn program.

  • Events and community

    Summits with 30+ speakers, monthly virtual events for clients, and a 3-day challenge where 56 of 65 registrants took part.

  • Web, SEO, and AI search

    Rebuilt websites, grew organic search 1,696%, and restructured pages, topic hubs, and FAQs for AI answer engines.

  • Owned media

    A podcast with 200+ episodes and newsletters reaching about 8K subscribers. One sponsor made $15,000 from a single campaign.

Selected results.

  • $3M

    Project closed from a lead who found a facility services client through ChatGPT. I restructured their pages, topic hubs, and FAQs for AI search, and they averaged a 55% AI visibility score in Semrush.

  • 1,696%

    Organic search growth at The Moran Group, reaching more than half of all site traffic. It earned an industry award for Best Construction Blog.

  • $2.6M

    Added revenue for a facilities management company through an inbound content strategy.

  • $1M+

    New sales for a construction company, driven by content.

  • 1,274%

    Increase in leads from a single virtual event.

  • 800

    Registrants for a Virtual Event Showcase: 31 speakers, 23 sessions, a 1,230% jump in email subscribers, and a 78% landing page conversion rate.

  • 23

    Sales qualified leads from a cold list of 25,000 that had never been marketed to, through one CIO webinar for Backstop Solutions. 86 of 111 registrants attended live.

  • 65

    Salespeople equipped with enablement content at The Moran Group, while several acquisitions were relaunched under the Moran name on a rebuilt website.

Experience.

Founder and Fractional Marketing Lead

Tiny Marketing, 2020 to present

  • First marketing lead for 15+ companies, embedded in client teams: in their Slack and their stakeholder meetings, turning marketing output into sales input.
  • Lead a fractional team of 5, with weekly team meetings and oversight of their project work.
  • Built content, events, and sales enablement programs for professional service firms, consulting firms, proptech, and venture capital.
  • Ran monthly virtual events for clients including Companyon, Backstop Solutions, and Kissinger Consulting.
  • Partner with agencies as a Content Strategy Lead, including deeply technical work for technical companies.
  • Host of the Tiny Marketing Podcast: 200+ episodes, ranked #28 among the fastest-growing marketing podcasts.

Digital Marketing Manager

Chicago Faucets / Geberit, 2018 to 2020

  • Managed a team and owned content strategy and editorial direction across U.S. and Swiss operations.
  • Produced multi-channel campaign content for 8+ product launches and grew social engagement 30% in 30 days.
  • Built a content hub and community where external partners connect and share ideas.

Head of Marketing and Education

The Moran Group, 2010 to 2018

  • First marketing lead. Built the marketing function from scratch across 7 business units, with budgets up to $300K and a team of contractors.
  • Equipped a 65-person sales team with enablement content.
  • Relaunched several acquisitions under the Moran name on a rebuilt website.
  • Grew organic search 1,696% to more than half of site traffic and won an industry award for Best Construction Blog.

Earlier career

Marketing and events

  • Marketing roles at F.E. Moran Special Hazard Systems (grew site traffic 58%) and Jeron Electronic Systems (healthcare communication systems), including product marketing and trade show coordination.

Education

M.S., Written Communication, National Louis University
B.A., Public Communication, DePaul University

Tools

HubSpot, Google Analytics, Semrush, Microsoft Clarity, Airtable, Flodesk, StreamYard, Squarespace, WordPress, Claude, ChatGPT

Industries

Professional services, manufacturing, construction, consulting, real estate and proptech, venture capital, medical device

Who I've built marketing for.

  • Companyon
  • Backstop Solutions
  • Kissinger Consulting
  • Kearney Consulting
  • Kroeschell
  • Encompass
  • Astarte
  • AirGuard
  • Steadyhand Accounting
  • Syncra Group
  • Researchscape
  • CRMified
  • PlanOmatic
  • Apartments.com
  • Kinship RE
  • HomeLight
  • Akire Productions
  • Clandestine Events
  • and more

Agency partners

  • Stratabeat
  • Terakeet
  • Aimtal
  • Masthead
  • Brightlark

Recognition

  • Top 15 Marketing Influencer, named by Clutch
  • Top 5 Newsletters for Small Businesses
  • Featured in Entrepreneur, Forbes, and Thrive Global
  • Best Construction Blog, industry award
  • #28 fastest-growing marketing podcast
  • Multi-award winning fiction author

What people say.

  • "I am amazed at how Sarah has managed to curate such a brilliant lineup of talented speakers. Most summits have a lot less or very varied professional gravitas."
    Summit attendee
  • "Being able to ideate with someone who understands B2B marketing was so helpful. We walked away with a roadmap of marketing strategies we can implement immediately."
    Marketing strategy client, Google review
  • "She has tailored her framework to be a great mix of strategic thought process mixed with practical execution."
    Marketing client, Google review

Building a marketing function from scratch?

I'm looking for a marketing director role, ideally as a founding marketer at a mid-market B2B. Let's talk.

hello@sarahnoelblock.com See my content portfolio LinkedIn profile

sarahnoelblock.comxx Sarah