Ep 41: Elevate Your Business: Find Your Unique Marketing Recipe for Success with Dean Mercado
Are you ready to unlock the secrets behind your unique recipe for success in business? In this exciting episode, host Sarah Noel Block chats with entrepreneur and business coach Dean Mercado, founder of Online Marketing Muscle, as they explore the ins and outs of creating a distinct and powerful marketing strategy that will set you apart from the competition.
Unlocking Your Unique Recipe for Success in Business
Success in business comes from a variety of factors, including understanding your target market, having a clear marketing strategy, and capitalizing on your individual strengths. In this article, we will dive into the unique marketing recipe that Dean Mercado, creator of Online Marketing Muscle and business coach, has developed to help business owners and entrepreneurs stand out in today's crowded market.
Understanding Your Target Market
Before delving into your unique marketing recipe, it is essential to understand your target audience. Knowing who they are, their financial fitness, and what matters most to them is crucial in crafting an effective marketing strategy. Your target audience's pains, needs, and desires should be the foundation of your marketing efforts.
The Three Purposes of Marketing
According to Mercado, there are three main purposes of marketing:
Expand reach: Find new and different audiences to attract and engage
Boost visibility: Consistently appear in front of your existing audience
Build credibility: Provide valuable and relevant content to establish trust and authority
These three purposes form the backbone of your overarching marketing strategy, regardless of the tools and tactics you choose to employ.
Identifying and Capitalizing on Your Strengths
In order to succeed in business, you need to tap into your unique abilities and strengths—or as Mercado calls them, your "superpowers." These superpowers can be grouped into three categories:
The Writer: Individuals who have a way with words and excel at written communication should consider leveraging their skills through blogging, crafting engaging social media posts, email marketing, guest posting, or even writing a book.
The Presenter: If you love being on camera or on stage, and have a strong personality, you can take advantage of platforms like YouTube, TikTok, podcasts, or speaking engagements to showcase your expertise and connect with your audience.
The Schmoozer: For those who thrive in social settings and love connecting with people, networking events, in-person meetings, or online communities can be highly beneficial. With the increasing desire for personal connection, this strength can be a powerful asset in your marketing strategy.
To create your unique marketing recipe, it is important to identify which of these categories best describes your strengths and employ the appropriate tactics to expand your reach, increase your visibility, and boost credibility.
Finding Clarity and Embracing Failure
Success in business requires a clear vision and a willingness to learn from failure. By understanding your target market, embracing the right marketing strategies, and capitalizing on your unique strengths, you are positioning yourself for long-term success.
Hiring a coach or mentor can also be incredibly valuable in finding clarity and gaining guidance on your unique marketing recipe. A good coach should help you identify your superpower, refine your marketing approach, and navigate the challenges of entrepreneurship.
In today's increasingly competitive business landscape, having a unique marketing recipe that highlights your strengths and focuses on your target audience is essential for success. By understanding the multiple aspects of marketing and building a strong personal brand, you will be better equipped to thrive in your industry and create lasting impact in your customers' lives.
Dean Mercado
Best Selling Author, Small Business Coach, Keynote Speaker & Entrepreneur
Dean Mercado, Founder and CEO of Online Marketing Muscle® and #1 Best Selling Author of "The MindStretch: 49 Inspiring Insights For Business Breakthroughs," is a spirited entrepreneur at heart and loves the fact that he controls his own destiny!
Throughout Dean's professional career, spanning 4 decades, he has served in a multitude of roles — all seeming to revolve around two of his passions, marketing & technology. He lives, loves, and breathes this stuff, so it seemed a natural fit to delve into the Internet Marketing arena.
