Ep 37 Five Marketing Strategies You Should Never Drop
What marketing should you never drop?
I’m sharing what marketing activities stand the test of time.
Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice!
5 Essential Marketing Strategies You Should Never Drop
In the ever-changing landscape of marketing, it can be challenging to determine which strategies to prioritize. With limited time and resources, is there a way to ensure you're making the best choices for your business? Here are four marketing strategies that you should never remove from your approach, no matter the circumstances.
1. Marketing Partnerships
Partnerships are vital for the success and growth of your business. In order to find suitable partners, start by analyzing your top ten clients and identifying their common attributes. This customer avatar will help you generate a customer profile that can assist you in working with other brands that cater to the same audience without being direct competitors. Collaborating on initiatives such as webinars, podcasts, guest blogging, and newsletter swaps can quickly expand your reach and grow your business.
2. Clear Messaging
A clear message is essential in making sure your audience understands your value proposition. Focus on delivering a concise message that resonates through your website, social media channels, and marketing materials. Utilizing resources like StoryBrand can help you refine your messaging strategy.
3. User-Friendly Website
Your website is often the first point of contact for potential customers. Ensure it's easy to use and navigate to prevent losing prospects before they have a chance to discover your offerings. Creating a user-friendly website with a clear reflection of your brand and messaging will keep users engaged and informed.
4. Content Marketing
Content marketing remains a vital component of any marketing strategy. Consistency is key, even if you're only able to create content once a month or once a quarter. Reusing and repurposing content is an effective way of maintaining a presence and building trust with your audience.
3. Email Marketing
In addition to these four critical strategies, don't forget about the power of email marketing. Regularly keeping in touch with your subscribers and providing valuable content that engages them will solidify your brand in their minds.
While there are countless marketing activities you can engage in, remember to prioritize these four strategies and continue refining your approach. These four marketing pillars will serve as a foundation for building your marketing plan and ensuring your business continues to thrive.
Resources
Content Audit Matrix
Highlights
00:00:05: Four marketing strategies not to drop
00:01:17: Marketing partnerships
00:03:02: A clear website message
00:03:38: User-friendly website
00:04:00: Content marketing
00:04:50: Email marketing
00:05:41: Upcoming podcast episodes
00:07:13: Content audit for a blog
00:10:00: Action step: Creating a customer avatar
