Module 11: Customer Journey
Welcome!
By understanding your customer journey, you will know exactly what you need to do to market efficiently and effectively.
A customer journey-first approach to marketing your service will provide you a streamlined plan to get customers quickly.
In this module, we’re answering these questions:
What is a customer journey?
What do I need to do first?
What elements are in a customer journey?
How do I improve it for better customer acquisition and retention?
Lectures
Resources
READ ME: Module 11: Customer Journey Textbook
Building Customer Journey Maps by ABTasty
Customer Journey Map by Career Foundry
Homework
Create a current state customer journey for one of your customer avatars. We will review it together at the end of the program.
Include:
Objective
Personas
Defined stages and goals for each stage.
Gather data and customer feedback
Pain points and friction in the customer’s experience on your customer journey
Improvements you can make on your customer journey
