Module 8: Ideal Customer Avatar

Welcome to Module 8!

In the Ideal Customer Avatar module, we’ll discuss how to find your ideal customer, build a comprehensive customer avatar, and understand the best ways to reach your ideal customer.

When you are building a content strategy for a client, you can apply the same principals to build their customer profiles.

Resources

Create a Customer Avatar in 5 Easy Steps by Digital Marketer

Customer Avatar Tutorial and Checklist by Jason Whaling

Transcript

Starter Interview Questions

Homework

• Survey your customers.

• Interview 3 customers.

• Create a slide that answers these questions:

  • Who is your ideal customer?

  • What is their revenue range?

  • What problem do they need to be solved?

  • What do they care about (saving time, saving money, optimizing production, etc.)?

  • What content medium (blogs, videos, podcasts, etc.) do they prefer?

  • What channels do they prefer?

  • What is the best lead generator for this audience?

  • What industry are they in?

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