Tiny Marketing: B2B marketing for the rule-breakers

Be a guest on the Tiny Marketing Podcast

I’m booking guests for Anti-heroes of B2B Marketing, a series about marketers who do “bad” for a good reason. If you broke a B2B rule on purpose and your company stood out because of it, I want to hear how you did it.

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The B2B rules I want you to break on the mic

An anti-hero does “bad” for a good reason. These are the stories I’m looking for right now.

  • B2B should never act like B2C.

    You stole from B2C.You borrowed a consumer play and made it work for buyers with a buying committee.

  • Serious brands don’t work with creators.

    You work with B2B creators.You partnered with creators and earned trust your ads never could.

  • Events are a line item to cut.

    You lean into events and experiences.You built moments people want to show up for, and they moved deals.

  • Content marketing means more of the same.

    You have a unique take on content.Your approach would start an argument in a room full of content marketers.

  • Do it the way B2B always has.

    You flipped a traditional tactic.You took a tired B2B tactic, turned it on its head, and got results.

Who I’m looking for

In-house B2B marketing leaders

You lead marketing inside a B2B company, and you have a point of view that contradicts B2B norms. You’ve built something that makes your company stand out because it ignores the standard playbook, and you’re happy to share exactly how it works.

Also considered on a limited basis

  • B2B marketing agency owners
  • Fractional and contract B2B marketers
  • Software founders with a marketing story to tell

What you get as a guest

  • A video episode on YouTube
  • The audio episode on Apple Podcasts, Spotify, Amazon Music, and every major podcast app
  • Your episode featured on sarahnoelblock.com
  • Two LinkedIn posts spotlighting your episode
  • Two features in a newsletter named #5 best for small business marketing

How it works

  1. Apply

    Tell me about the rule you broke and what happened. It takes a few minutes.

  2. 15-minute pre-call

    We meet, find the best angle for your story, and pick a recording date.

  3. Record on StreamYard

    A 20–30 minute conversation. Camera on, link sent ahead of time.

  4. Go live and get promoted

    Your episode publishes everywhere, followed by the LinkedIn and newsletter features.

This probably isn’t the right fit if you’re…

  • Pitching a tool, platform, or product
  • Looking for a paid or pay-to-play placement
  • Hoping to keep it high level. I want a deep conversation and practical advice listeners can use the same week.

Hear the show before you apply

Hey hey, I’m Sarah Noel Block, a relationship-led growth strategist. Every episode is an honest conversation with a brilliant human who isn’t afraid to do things differently when differently gets results.

Apply to be a guest

Tell me who you are and which B2B rule you broke. I read every application and reply to the ones that fit the series to set up a 15-minute pre-call.

Podcast guest FAQ

How long is a Tiny Marketing Podcast episode?

Episodes run 20–30 minutes. Plan on about 45 minutes total for recording, plus a separate 15-minute pre-call beforehand.

Where do we record, and do I need to be on camera?

We record remotely on StreamYard, and camera on is required because every episode is published as a video on YouTube as well as audio on podcast apps.

Does it cost anything to be a guest?

No. There’s no fee to be a guest, and I don’t accept paid or pay-to-play placements.

I don’t work in-house. Can I still apply?

Yes. In-house B2B marketing leaders are the priority for the Anti-heroes series, but I book a limited number of agency owners, fractional and contract marketers, and software founders with a contrarian, practical story.

Can I talk about my product or software?

Episodes aren’t product pitches. If you’re a founder, come with the marketing story behind your company and advice listeners can use whether or not they ever buy from you.

How will my episode be promoted?

Your episode goes out on YouTube, every major podcast app, and sarahnoelblock.com, with two LinkedIn posts and two newsletter features.