The Secret to Effective Copywriting with Heather Orr, CopyTrigger
Clarity in Copywriting
Learn how to develop more clarity in your copywriting with Heather Orr of CopyTrigger.
What is the biggest mistake marketers make in copywriting?
It’s choosing clever over clear.
In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting.
Show Highlights
1. Why is clarity so important in copywriting?
2. How to clarify complicated jargon.
3. When you can use jargon (sparingly).
Heather Orr
Heather C. Orr is a conversion copywriter for B2B & SaaS businesses. She's on a mission to simplify techspeak and help purpose-driven technology companies grow. Heather has a unique and wide-ranging background in copywriting and digital marketing. She began her over decade-long writing career at a SEO agency before working in-house as a copywriter for corporate marketing teams and tech startups. Now she partners with marketing directors, CMOs, founders, corporate marketing teams, and digital agencies as a conversion copywriter through her company Copytrigger.
