Content Marketing That Attracts the C-Suite with Erin Balsa

Do you sell to the C-suite?

Then you should know that they are not Googling "How to do SEO" or "What is real estate automation?"

They want MORE. They want new data. They want original research. They want thought leadership.

In part two of the three-part series with Erin Balsa, we discuss how original research attracts high-level executives.

Watch part 1 here on project management here.

Erin Balsa

Erin Balsa heads up content marketing at The Predictive Index®, the leading talent optimization platform. PI allows companies to leverage data analytics to hire top talent, design world-class teams, and align their talent strategy with their business strategy for a competitive advantage.

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Highlights:

• 1:17 (Original research) is important, especially in B2B with companies selling to senior executives.

• 5:15 If you decide conducting original research is something you want to do as part of your strategy, (doing this) once a year is great to see results.

• 8:07 The more niche your list gets, the more expensive the list gets.

• 15:06 Now 60% of the sales process in B2B happens before anyone talks to a sales rep.