Ep. 53 Generate Leads with Free Courses | Guest Co-host Chris Badgett

Episode 53

Grow your email list with free courses.

In this riveting podcast episode, we had the opportunity to delve into a unique entrepreneurial journey with a special guest, a software company owner who previously managed a sled dog tour business. Their transformation story and perspective on leadership and course creation provide invaluable insights for any aspiring entrepreneur. The power of community and the essence of belonging were among the many topics explored during the conversation.

Our guest, residing on an organic farm in Maine, shared their journey from managing a sled dog tour business to becoming a software company owner. They passionately discussed their mission to uplift others through learning, using their leadership experience and course-creation skills to assist others. They also revealed their innovative strategy for generating leads through free courses, emphasizing the importance of creating adaptable content that meets the changing needs of their target audience.

The podcast episode also focused on the pivotal role of social media in marketing and the art of creating meaningful relationships online. The hosts shared effective strategies for managing time on these platforms and engaging with their target audience through various online communities. They highlighted the value of providing genuine help and service to others rather than focusing solely on direct selling, a philosophy that resonates with many successful entrepreneurs.

We were also joined by Chris Badgett, founder of Lifter LMS, who further elucidated the importance of a strong social media presence. Drawing from his experience hosting the LMS cast podcast for over nine years, Chris shared valuable insights on marketing and business creation. He provided a practical guide to effective online lead generation strategies and the importance of nurturing a strong social media presence.

This podcast episode offered a wealth of knowledge on lead generation and online business strategies. The journey from sled dogs to software, the power of community and the mastery of online engagement are just some of the inspiring takeaways. Whether you're an established entrepreneur or just starting on your journey, this episode promises to provide insights that could be a game-changer in your entrepreneurial journey.

Chapter Highlights

  • 0:00: Build Community, Generate Leads With Courses

  • 11:04: Building Social Media Engagement and Communities

  • 19:30: Finding and Working With Chris Badgett

Meet our Co-host Chris Badgett

Chris Badgett is the cofounder and CEO of LifterLMS, a learning management system for WordPress. He helps education entrepreneurs create, launch, and scale high value online training platforms. He believes in democratizing education in the digital classroom and contributing as much as possible to the WordPress community.

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Ep. 55: Annual Planning - Plan your offers according to your financial plans.

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Ep. 52: Recap - Craft a Killer Lead Magnet Workshop