Ep 133: Mastering the Art of Relationship-Based Selling with Brooke Greening
Episode 133
Sell without the ick
Authentic Sales Conversations That Close (Without the Sleaze)
Guest: Brooke Greening, Co-Owner of Building Momentum Resources
TL;DR:
If selling makes your palms sweat, this episode is for you. Brooke Greening joins Sarah to break down how to sell your services with confidence, clarity, and a whole lot of authenticity—no cringe required.
🔑 What You’ll Learn:
Why “winging it” on sales calls fails and how 10–15 minutes of prep changes everything.
A walk-through of Brooke’s SERVICE framework for natural, relationship-first sales calls.
How to set expectations at every stage—from discovery call to proposal—to lead like a pro.
Why “send me a proposal” is not a win—and what to do instead.
Tips for follow-up that doesn’t drag for months.
The secret to getting a “thank you” after the invoice lands in their inbox.
🛠 Brooke’s SERVICE Sales Framework:
S – Set Expectations
E – Establish Rapport
R – Recognize the Problem
V – Verbalize the Value
I – Identify Objections
C – Create Urgency
E – Explain Next Steps
🎯 Notable Quotes:
“The onboarding starts the minute the sales call begins—not when they sign the contract.” – Brooke Greening
“Just because they told you the problem doesn’t mean it’s the real problem.” – Sarah Noel Block
💡 Pro Tip:
If your sales calls feel like guesswork, start with a simple tweak: always set expectations upfront. A clear agenda builds trust, shows leadership, and keeps the conversation focused on outcomes—not rambling intros.
🔗 Resources Mentioned:
💬 Connect with Brooke Greening:
Find her on LinkedIn: Brooke Greening
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