Ep 158: From Pop-Up Offers to Productized Tiers: A Solo Consultant’s Guide to Scale with Less Stress
Overwhelmed by client work and lack of systems? This episode gives you the tactical path from chaos → clarity.
You’re getting a “rapid fire” coaching session today, where you get answers to seven of the most common questions solo consultants ask. You’ll walk away with lean, actionable strategies for:
How to do cold outreach on LinkedIn the right way
What to outsource first (and why)
How to productize your services into tiers
Jumpstarting business development without being salesy
When exactly to hire help
How to test new business ideas without overcommitting
How to keep clients from going down rabbit holes
These tools, frameworks, and earlier episodes are mentioned (or implicitly referenced) in this session:
Eisenhower Matrix — to decide what to delegate first
Gateway Offer — a lean, paid “starter” deliverable that helps you scope, test, and align client engagements
Pop‑Up Offer + Waitlist — to test new products or services without committing long term
Related Episodes to Revisit
If you want to dive deeper into themes from this episode, check these out:
Ep 157: Design the First Yes: A Tiny Offer that Sets up the Big Result — this is the module that leads into how to structure gateway offers and tiers Buzzsprout
Ep 156: Cold Outreach Is Dead: Why Relationship‑Building Matters on LinkedIn — a fine complement to her advice on connection notes and warming up before pitching Buzzsprout
Ep 142: The Hand‑Raiser Method: Transforming LinkedIn from Network to Sales Pipeline — more on spotting who’s already interested in your service on LinkedIn Buzzsprout
Learning Takeaways
Here are your actionable lessons (so you can stop thinking and start doing):
Magic DM / Connection Note: Use a 3‑line intro when you send a LinkedIn connection request — how you found them, who you are & who you help, and a genuine closer (no pitch).
After connecting, pause the pitch. Engage with their public content, let relationships warm, and look for 2–3 “warming signals” (comments, profile views, newsletter signups) before deepening the conversation.
Delegate what you hate / suck at first. Use the Eisenhower matrix to spot tasks that are low in desire + low in skill => outsource them (e.g. bookkeeping, content posting, website updates).
Productize with tiers, not hourly billing. Pick three levels, use your middle tier as the anchor, and build in “popcorn pricing” (make the jump to the next tier feel easy).
Business development = relationships, not sales pitches. Start in micro niche communities, answer questions, set alerts, engage, then surface into LinkedIn and easier gateway offers.
Wait for strain, then scale. Don’t hire prematurely — wait until your capacity is maxed and parts of delivery feel overwhelming. Then bring on support systematically (VA, junior deliverers).
Test new offers via pop-ups + waitlists. Launch short, limited-time offers (e.g. 7 days) to validate interest. Use a waitlist as pre‑validation before offering broadly.
Start client work with a gateway offer & documented scope. Before full execution, get alignment via a mini paid engagement (audit, roadmap, prioritization). Use that to eliminate rabbit holes, cement priorities, and avoid scope creep.
Want to Put This Into Action?
You’ve got all these powerful strategies at your fingertips — but ideas without action? They stay ideas.
If you want guided support, accountability, and coaching as you apply these seven levers, head over to the Tiny Marketing Club waitlist. Inside, you’ll get feedback, trainings, pop‑up coaching, and community that’ll keep you moving forward (not stuck in analysis).
Your next move: pick one of today’s strategies (cold outreach, delegation, tiering, or testing an offer) and take one small step today. Then let the Club help you build forward momentum from there.
Let me know if you want a version of this summary customized for your website or newsletter (or in even more bite‑sized format).
