Ep 186: Stop Pitching Like A Stranger And Start Getting Published | Guest Expert: Erica Holthausen
What if AI isn’t making writing irrelevant—but actually raising the bar for original thinking?
In this episode, Sarah sits down with Erica Holthausen, founder of Catchline Communications, to unpack how consultants can use writing to build authority, differentiate their perspective, and stay relevant in an AI-driven landscape. They explore why unique POV matters more than ever, how publications are evolving, and how to strategically use writing as a business asset—not just a visibility play. If you’ve been questioning whether writing is still “worth it,” this conversation will completely reframe how you think about it.
Takeaways
Writing isn’t becoming obsolete—it’s becoming more valuable when it’s uniquely human and insight-driven.
AI is shifting from traditional SEO to Generative Engine Optimization (GEO), which rewards a strong digital footprint and consistent ideas across platforms.
Your point of view (POV) is your differentiator—it’s what makes your work impossible to replicate.
Don’t wait to “get published” to validate your ideas—develop your POV on your own platforms first.
High-visibility publications are not just for exposure—they’re strategic business assets you can use in sales conversations and relationship-building.
Always write with intention using frameworks like SOAR (Serve, Objective, Action, Reputation).
Pitching works best when you:
Follow contributor guidelines exactly
Tailor ideas to the publication
Present a clear, actionable solution
You don’t need to rely solely on major publications—associations and niche communities often deliver better ROI.
Authority compounds when your content consistently points toward one clear outcome you help clients achieve.
Use writing as a relationship tool—share articles directly with prospects and collaborators to nurture connections.
Resources Mentioned
Catchline Communications:https://catchlinecommunications.com/
Erica Holthausen on LinkedIn:https://www.linkedin.com/in/ericaholthausen/
Authority Lab (Free Monthly Training + Q&A):https://catchline.link/authoritylab
Meet Erica
Erica Holthausen is the founder of Catchline Communications, where she helps consultants build authority and stand out through strategic writing. With over 20 years of experience as a freelance writer and editor, she guides clients in turning their ideas into high-quality articles that drive visibility and business growth.
What next?
Take the next step with a Booked Out Blueprint session. It’s a practical, low‑pressure call to clarify your best offers, your most effective lead sources, and what will actually move the needle for your business this year. You can book through the link in the show notes — or email hello@sarahnoelblock.com to see if it’s a good fit for you.
