Different Types of Offers Lecture

Transcipt

[00:00:00] Sarah Noel Block: Hey friends, it is Sarah, and your goal is to reach $10,000 months consistently. So the first thing that you'll wanna look at is your core offers. So that will be what this video is focused on. Let's get into the types of offers that are available to you because you wanna get to those 10 K months and this is how you.

[00:00:26] Sarah Noel Block: Let's first start with a V I P day or an intensive. It's a single day project where you complete specific deliverables or you help your client reach a certain goal within that day. So depending on the deliverables or the goal that you have for this, you can make anywhere up to eight K for a one day of work.

[00:00:50] Sarah Noel Block: Keep in mind that you need to have a really great system attached to your v I P day or your intensive. So when someone [00:01:00] books one, you need to have an onboarding package that goes out immediately so you can start gathering all of the assets that you'll need in order to make that a successful intensive.

[00:01:11] Sarah Noel Block: So we'll use a case study for an example. You can get paid about $5,000 for a great case study. But you need a lot of information in order to create an amazing case study. So within that onboarding package and that kickoff call, you will want to include any. Scheduling the interviews with any of their customers involved in this case study, scheduling the interviews with any stakeholders involved in the case study.

[00:01:43] Sarah Noel Block: You'll want to make sure that you have all of the assets in the permissions involved before the v i p day or the intensive begins. So that could be anywhere like that, could be like a permission. Form from the customer that says, Hey, we can't, [00:02:00] we're allowing you to use your name, this name, and it could be logos.

[00:02:05] Sarah Noel Block: You'll definitely need the client's logo and the their customer's logo involved in that. Um, so you'll want all of these assets done before the v i p day begins. Now it's up to you if you wanna schedule those interviews on the same day, or you could even do asynchronous video. where you can use a tool like story prompt where you ask the questions and you send it to all of the people involved and then they respond with an asynchronous video back.

[00:02:38] Sarah Noel Block: Mm-hmm. answering those questions. I personally prefer. one-on-one synchronous interviews because any questions that come up on the spot, I can, I can ask and you get a little bit more information when you're face-to-face with someone. But if you are really tight on time, that could be a way to systemize it even [00:03:00] further.

[00:03:01] Sarah Noel Block: Okay. Let's move on to monthly retain. So some people use the word retainer as in, um, the client is giving you a set amount of money and then they have access to you at any point. But I use retainers as a monthly package where they are. Getting a set number of deliverables for that month, and this is the type of package that I have.

[00:03:28] Sarah Noel Block: So as an example for myself, I group together like services that were always requested together, and then anything that clients need in order for that to be successful and they might not realize that they need, I grouped that into a monthly package. Now I knew I needed to get to those 10 K months, so I packaged.

[00:03:51] Sarah Noel Block: in a way that was really reasonable and affordable for my client set. But it was also set up, [00:04:00] so it was something that I could easily create. Like these were things where the packages, the services were interlinked and the main work was done with one project, and then it was repurposed for everything.

[00:04:15] Sarah Noel Block: and all I needed was four clients to sign on in order to reach my goal. So it makes it really easy to have these monthly packages and you generally have a contract with them. So, you know, for the next 4, 6, 12 months, I have this consistent income that's coming. . Now that might not be for you. You might not want to work with clients at that level cuz it is intense being their person,

[00:04:49] Sarah Noel Block: So you don't have to do that. You can also do projects one time projects. They're usually large scale. So if we think of [00:05:00] v i P days or. Intensives as like a smaller project. One time projects could be larger, like a website development or copywriting for an entire website. Little bit bigger than a V I P day could last 12 weeks, could last a year.

[00:05:18] Sarah Noel Block: But that's another way that you can package your projects. But keep in mind, you want those consistent 10 K months. So you need to think, how many of these projects do I need to sell in a year in order to reach $120,000 a year? And then you need to. Figure out, you know, is that, is that consistent and will I be able to keep that money in the bank?

[00:05:49] Sarah Noel Block: You can also look at coaching. So coaching is when you train people on how to do what you do. You could go with a [00:06:00] one-to-one coach, or you could do a one to many, and it's a little bit more scale. . Now, coaching prices vary a lot, but you can safely assume that with a one to many approach, a minimum of 500 a month is what you'd make.

[00:06:18] Sarah Noel Block: And you can always mix and match these different types of offers, so it makes sense for you. Not everybody wants to do the same exact thing all the. Now I have a guide, this guide right here, um, that I found that gives you a good idea of the different types of coaching packages available and the pricing for them.

[00:06:40] Sarah Noel Block: So make sure to go to the resources and look at that. Okay, I wanna go back to this. You can always. Shift your customer avatar, avatar towards a group that can afford a higher price point. So whenever you're figuring out what your offers are going to be, you [00:07:00] need to really understand, can my customer afford it?

[00:07:04] Sarah Noel Block: because you have a set amount of money that you need to make and, uh, you might need to consider adjusting who your ideal customer avatar is. So it's a type of person who can't afford your pricing, so be open-minded when it comes to that Next step, we'll talk about core offers.