Lead Magnet Distribution
[00:00:00] Sarah Noel Block: How do you get your lead magnet in front of the right people? It's all about distribution. As I've said with content marketing time and time again, distribution matters more than even creation. But the same thing goes for your lead magnet. So how do you do it? Here is an awesome video that I want you to check out that really breaks down.
[00:00:23] Sarah Noel Block: a great distribution strategy, and it is in your textbook in the course, so make sure to watch that. But here's a breakdown of high level what you should be doing to get your lead magnets in front of the right people. Advertising, use, social media boosting or paid search to get your lead magnet out there and in front of the right people.
[00:00:50] Sarah Noel Block: partnerships. I love partnerships. Partnerships when it comes to blogging, podcasting, webinars, they [00:01:00] are an amazing way to get in front of your mirror audience and turn their audience into your audience. So connect with a partner and ask if they're willing to share your lead magnet with their newsletter list.
[00:01:15] Sarah Noel Block: You could do it in exchange to make it mutually beneficial. You can also do the same thing with social media posts to mutually benefit beneficially. Share each other's lead magnets. Next would be guest blogging or podcasting. You can share your magnet with their audience and mention it within the episode or the blog post, but also make sure that it's linked in there so they can grab.
[00:01:44] Sarah Noel Block: and then the lowest of low hanging fruit is in bed. In your content marketing, easily share your lead magnet landing page, and always remember that lead magnet needs to be behind a email wall so you're [00:02:00] generating leads from it. But make sure that you have that landing page linked within all of your relevant content, especially that content that's working really, well.
[00:02:10] Sarah Noel Block: So you can generate as many leads as. . Let's say you have a blog post that's killing it in Google search, you will want to put a lead magnet in there. Oh, let's just talk about that for a minute. If you have a piece of content that is doing amazing in search engines, create a lead generator specifically for that content.
[00:02:33] Sarah Noel Block: Don't lose out on that huge amount of traffic.
[00:02:37] Sarah Noel Block: Video four Cold lead generation. Now, let me tell you. Cool lead generation gives me the heebie-jeebies and makes me so nervous I have to reach out to strangers. No thank you. I'm not a fan, but it works. It works really well. [00:03:00] I did a campaign when I was having a slump in sales and it was a cold generation campaign, and it brought me $50,000 pretty quickly.
[00:03:10]Sarah Noel Block: So even though it's uncomfortable and you will get rejection, you're bound to get rejection. It really does work. So it's not something that you want to lose out on. So even though coldly
