Ep. 114: Behind the Scenes of Tiny Marketing Club: Your Path to Consistent Clients and Effortless Marketing

Episode 114

Behind the scenes of Tiny Marketing Club.

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In this episode of the Tiny Marketing Show, Sarah Noel Block takes you behind the scenes of the Tiny Marketing Club to show how it helps solo consultants and fractionals create a lean, effective marketing system. Learn how to attract consistent leads, craft messaging that resonates with dream clients, and implement sustainable marketing strategies—all with a mix of on-demand training and one-on-one support. Plus, it’s your last chance to take advantage of Sarah’s Black Friday/Birthday deal to try the club for Q1 2025. Ready to scale smarter? Tune in now!

Episode Highlights

Introduction (0:00–1:16)

  • Welcome back to Tiny Marketing Show!

  • Sarah celebrates a return to video after a "garage episode" attempt.

  • This episode unpacks how the Tiny Marketing Club creates a lean marketing engine for solo consultants and fractionals.

The Tiny Marketing Club Experience (1:16–4:50)

  • Black Friday/Birthday Deal: Last chance to try Q1 2025 for three months.

  • Strategic Spark Session:

    • Personalized one-on-one strategy to create a custom lean marketing engine.

    • Reverse-engineers your growth plan based on unique challenges and goals.

The Hybrid Approach (5:38–6:56)

  • Combines on-demand training with hands-on consulting:

    • Example: Create homepage messaging via templates, then refine it in a strategy session.

    • Direct feedback ensures content resonates with dream clients.

Three Core Pillars of the Tiny Marketing Club (6:56–10:02)

  1. Offer Ecosystem:

    • Create a seamless suite of offers, from lead magnets to core offers.

  2. Dream Client Messaging:

    • Craft messaging that speaks to pain points and transformations.

    • Reduce unqualified sales calls by clearly defining who the offer is for.

  3. Discoverability Factor:

    • Build visibility without burnout:

      • Track 1: Collaborative lead generators like webinars or panels.

      • Track 2: A signature content series (e.g., podcast or YouTube show).

Content That Sells Bank & Everyday Profit Habits (10:02–13:45)

  • Everything Content:

    • Bi-annual one-on-one sessions to create six months of tailored content.

    • Use AI-powered tools for quick content generation.

  • Everyday Profit Habits:

    • A 15-minute daily system for generating leads and booking sales calls.

    • Origin story: Sarah became fully booked with a waitlist after implementing these habits for 30 days.

The Power of One-to-One Support (13:45–17:30)

  • Monthly Pop-Up Coaching:

    • Get real-time feedback on content, messaging, or strategy.

  • 24/7 DM Access:

    • Immediate responses for support and guidance.

  • Designed for accessible high-level marketing and consulting at a scalable price point.

Everything Content: Tailored Strategy (17:30–19:28)

  • Exclusive add-on for annual members:

    • Includes a comprehensive content plan and a pre-built content bank.

    • Simplifies marketing for months with actionable steps to create high-impact content.

Why Tiny Marketing Club Works (19:28–21:39)

  • DIY Courses vs. Hybrid Model:

    • DIY: Limited access to creators and no real-time support.

    • Agencies: Expensive with no sustainable learning or autonomy.

  • Hybrid Model Benefits:

    • Personalized support and long-term skills without dependency.

Final Thoughts & Call to Action (21:39–24:46)

  • Join Tiny Marketing Club by Dec. 14th:

    • Spend Q1 building a sustainable marketing system that aligns with your life.

    • Full access to coaching, content creation tools, and strategy sessions.

  • Spots Limited: Secure your seat today and start creating confident, consistent marketing!

Join the Tiny Marketing Club on a three-month trial for just $2,500 (vs. the annual price).

  • What You Get:

    • One-on-one strategy sessions.

    • Marketing courses.

    • Personalized feedback and coaching.

    • DM access to Sarah.

    • Exclusive content strategy planning.

  • Offer ends December 14th.

Call to Action

👉 Join the Club: Head to the show notes to sign up or schedule a sales call.

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Ep 115: Crafting Funnels for 1:1 Client Acquisition on Autopilot

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Ep. 113: End the Feast or Famine Sales Cycle