Ep 136: How to Recession-Proof Your Business: Strategies for Stability and Growth

Episode 136

Guide your business through a recession

🔍 Episode Overview

In this insightful episode of Tiny Marketing, host Sarah Noel Block brings together an expert panel to talk about a topic on every B2B service business owner's mind right now: how to survive—and thrive—during an economic downturn. You'll hear real, actionable advice on protecting your revenue, maintaining momentum, and setting your business up for long-term success.

Whether you're navigating a slow sales cycle, reassessing your pricing strategy, or wondering where to invest (and where to cut), this episode is a goldmine of no-fluff advice.

🧠 What You’ll Learn:

• The biggest financial mistakes businesses make during a recession

• Why cutting your marketing budget could be your worst move

• What to audit in your business right now (tools, offers, pricing, team)

• The power of gateway offers, flexible payment terms, and creative packaging

• How to support clients emotionally and strategically during tough times

• Key cash flow metrics to monitor weekly—not monthly

• Long-term strategies to raise prices without losing value perception

🗣️ Featured Guests:

• Melissa Armstrong – Fractional CFO on staying cash flow positive, payment terms, and passing on costs wisely | LinkedIn

• Peter Giordanoo III – Strategic advisor on recalibrating value, reframing pricing, and choosing the right buyer | LinkedIn

• Jac White – Sales strategist and advisor with 20+ years of experience helping women harness their strengths to master authentic, high-impact sales strategies that drive growth. | LinkedIn

💬 Key Quotes:

"Don’t just discount—double down on what works." – Melissa Armstrong
"If you shut down your marketing, you’re creating your own downturn." – Sarah Noel Block
"There’s a difference between being nice and being kind. Sometimes the kindest thing is telling the truth." – Peter Giordao III
"Selling starts by listening. Really listen to what your clients value right now." – Jac White

📌 Episode Timestamps:

• 1:10 – Why recession-proofing your business matters right now

• 1:44 – The #1 pricing mistake businesses make

• 6:23 – What to double down on in a tight economy

• 12:04 – Creative ways to cut back without harming performance

• 16:59 – Flexible pricing strategies that protect your margins

• 23:35 – Weekly cash flow metrics every owner should track

• 26:04 – Using customer experience as a strategic advantage

• 31:58 – Should you repackage your offers? (Yes, and here’s how)

• 39:11 – Improving cash flow this week—Melissa’s top advice

• 50:23 – Sales tactics to keep deals moving in slower cycles

• 54:34 – Long-term moves to come out stronger