Ep 141: Introducing the Bestseller Experiment – A Tiny Marketing Spinoff
Episode 141
Bestseller Experiment
Welcome to a special episode of the Tiny Marketing Uncut Summer Series! I'm your host, Sarah Noel Block, and today’s episode is a little different—and super exciting.
I’m thrilled to introduce a brand-new spinoff podcast: The Bestseller Experiment 🎉
If you’ve ever wondered what happens when a seasoned marketer tries to launch a fiction book from scratch—zero audience, zero shortcuts—this podcast is for you.
📚 What Is the Bestseller Experiment?
It’s a real-time, behind-the-scenes look at what it takes to market and sell a fiction book using tiny marketing strategies. I wrote a contemporary romance novel under a completely new pen name and launched it without any existing audience or borrowed credibility. The goal? To see if my marketing playbook for service providers could actually sell a novel.
🚀 In Season One, You'll Hear:
How I got my first 100 readers
The surprising power of TikTok and partnerships
What totally flopped (yep, I’ll spill all the tea)
How I landed in bookish media outlets
The tools and tracking methods I used
Lessons learned for Book Two’s launch in October
📊 Launch Results So Far:
Top 10 in my Amazon category (with no ads!)
Daily sales since launch
30+ reviews averaging 4.7 stars
Pre-orders already rolling in for the sequel
🗓️ When Does It Launch?
Season One drops in July, and Season Two follows in November, documenting the launch of my second book.
If you're an indie author, a marketer, or launching anything from zero—this is your inside look at what works (and what doesn’t) in real-world marketing experiments.
👉 Subscribe here to be the first to know when it drops!
And don’t worry, I’ll also keep you posted on the Tiny Marketing podcast feed.
Thanks for tuning in—and I can’t wait to share the Bestseller Experiment with you!
