Ep 155: Double Your Income, Not Your Hours
Struggling with overwhelm, micromanagement, or doing too much? Learn 5 proven steps to unlock growth and reclaim your free time.
In this episode of Tiny Marketing, Sarah Noel Block is joined by business coach Hanneke Antonelli, who specializes in helping service-based entrepreneurs level up without burning out. They dive into the leadership shift required when your business has outgrown “doing everything yourself,” the mindset shifts that typically block growth, and a framework Hanukkah developed called the Scale-Freedom Framework that guides entrepreneurs through strategic vision, aligned team structure, financial health, and efficient systems.
Resource List
Here are tools, resources, and references mentioned or relevant to the ideas in this episode:
The Up‑Level Project — For entrepreneurs ready to shift mindset + structure.
Business Acceleration Assessment — a free assessment Hanukkah offers to help business owners see where they are (Operator / Fixer / Leader) and what to focus on next.
Scale‑Freedom Framework — A blueprint (vision + team + financials + systems) for scaling profitably and freeing up time.
Meet Hanneke Antonelli
Hanneke Antonelli is a multi-award-winning entrepreneur, best-selling author, certified life coach, and exit planning advisor. Being a Sassy South African and Wall Street Veteran with a degree in finance, her clients often lovingly refer to her as their business fairy godmother. Hanneke uses a no-BS approach, hardcore business strategies, and extensive coaching skills to help her service-based clients scale their companies to a million and beyond while creating more freedom and joy!
Related Episodes
Here are other Tiny Marketing episodes that would pair nicely with this one:
Ep 148: Your Lead Magnet Is the First Step to Filling Your Sales Pipeline — for how to build gateways and early‑stage funnels. Buzzsprout
Ep 130: Scalable Sales for the One‑Person Show (No Teams Required) — especially useful if you’re still solo but want to build systems. Buzzsprout
Ep 144: Breaking Free: How to Generate Clients Without the Social Media Hustle — for alternatives to hustle culture and finding more sustainable lead gen methods. Buzzsprout
Learning Takeaways
Here are key insights and practical strategies from the episode:
Promote yourself — shift into leadership mode. Step out of doing all the execution; your role becomes guiding vision, decisions, and high-impact priorities.
Stop doing it alone. Even if you started solo, growth demands support: hiring, delegation, and accountability.
Invest in accountability and external support. Coaches, mentors, or peers can help you see blind spots, keep momentum, and grow more sustainably.
Release control. Let go where you can: build systems, train people, create clarity so your business can operate beyond just you.
Shift your mindset about “working harder = earning more.” At higher levels of growth, doubling income doesn’t mean doubling output; it means working differently.
Build a clear, compelling vision & use it as a north star. Every key decision should be about whether it moves you toward that bigger picture.
Create structure for team fit, quality control. Hiring “A‑players,” identifying the wrong seats, and defining roles are essential.
Make systems & SOPs a living part of your business. They don’t need to be perfect up front; they should evolve.
Celebrate wins and self‑recognition. Taking time to acknowledge progress helps reinforce changed behaviors and mindset shifts.
Want to Put This Into Action?
If this episode got your gears turning, here are two ways we can take the next step together:
🎯 Join my LinkedIn Prospecting Workshop — I’ll walk you through the exact steps I took to make $94,000 in one month using niche communities and intentional LinkedIn strategy. You’ll get my templates, follow-up framework, and a guest pass to the next Tiny Marketing Club office hours.
✨ Apply for the Tiny Marketing Club Waitlist — If you’re ready for structured support to scale smarter (not harder), I’d love to have you inside. Together, we’ll walk through all six missions — from your gateway offer to a scalable system that fills your pipeline sustainably.
