Ep 163: How to Become the Go‑To Course Creator in Your Niche

What’s really changed in the course‑creation world in 2026 — and why many “course creators” are missing the mark?

In this episode, Jasmine Jonte shares her journey from teacher to course‑creation agency founder, and breaks down how service providers and experts can become the “go‑to” course creator in their niche. You’ll discover: why program design is vital to both student success and your profitability; how to avoid the common leaks that drain time, money and energy; and the exact formula to package your expertise into a streamlined, scalable offer. We also dig into support structures (digital vs live, group vs one‑on‑one), onboarding best practices, community design, upsells and lifetime value — and the truth about “passive” income from courses. Whether you’re already selling a course or just thinking about it, this episode gives you clear, practical steps to elevate your offer and business.

Guest Expert: Jasmine Jonte

Jasmine Jonte is the founder of Cre8tion, a Done-For-You Course Creation agency that helps experts, speakers, coaches, and consultants transform their brain dumps into world-class programs. With a background in teaching and learning design, Jasmine brings both instructional skill and business savvy to every course she helps build. Her agency handles everything — from big-picture strategy to the tiniest worksheet — so creators can stay in their zone of genius while scaling their impact.

Jasmine’s mission? Make learning simple and fun for 10 million students, while saving 100+ hours for every course creator she partners with. Whether you’re building a mini course, group program, certification, or signature offer, Jasmine’s team helps you structure it for both transformation and profitability.

If you’re ready to productize your expertise and want someone to handle the heavy lifting, Jasmine’s your person.

🔗 Learn more & connect:

• 🌐 Website: https://www.cre8tion.co

• 💼 LinkedIn: https://www.linkedin.com/in/jasminejonte/

• 📺 YouTube: https://www.youtube.com/@JasmineJonteCRE8TION

Resource List

• Jasmine Jonte / Cre8tion: https://www.Cre8tion.co

• Jasmine’s LinkedIn profile: https://www.linkedin.com/in/jasminejonte/

• Tiny Marketing Club Application

• Tiny Marketing Podcast archive: https://tinymarketing.buzzsprout.com/ Buzzsprout

• Key takeaways/tools discussed:

  1. Reverse‑engineer your transformation (define result → module milestones → lesson level action)

  2. Use engagement workflows (e.g., DMs, emails, push notifications) to drive course completion

  3. Embed upsell “moneymakers” throughout your offer (case stories + logical next step)

  4. Visualize the client journey with milestones and calendar‑oriented onboarding touchpoints

🎧 Related Episodes

1. Episode 158: From Pop‑Up Offers to Productized Tiers: A Solo Consultant’s Guide to Scale with Less Stress — great follow‑up on productizing service‑based offers. Buzzsprout

2. Episode 157: Design the First Yes: A Tiny Offer that Sets up the Big Result — if you’re preparing for your entry or “gateway” offer before a full course. Buzzsprout

3. Episode 160: How a Low‑Risk Offer Can Cut Your Sales Cycle in Half — complements the funnel/offer design conversation from today. Buzzsprout

💡 Learning Takeaways

✔ Define the specific transformation your course delivers — don’t just deliver content.

✔ Design for focus: less is more. Keep only the actions that produce 80% of the result.

✔ Match your support structure (live vs async, one‑to‑one vs group) to the needs and context of your ideal client.

✔ Onboarding matters: First email + first video should confirm every promise on the sales page and orient the student.

✔ Embed upsells strategically (in videos, workbooks, community) rather than pushing them immediately.

✔ Community isn’t mandatory for every course — decide based on the result length and student profile.

✔ True passive income from courses is a myth unless you’ve built an audience, productized your offer, and systems in place.

✔ Resilience is key: becoming a go‑to course creator takes persistence, not just one launch.

What next?

If you’re an expert, coach, consultant or service provider ready to package your knowledge into a signature offer — and you’re serious about doing so without reinventing the wheel — then it’s time to join the Tiny Marketing Club. Inside the club you’ll get one‑on‑one coaching, trainings, feedback, and pop‑up sessions designed to help business owners like you scale smarter. Today’s episode with Jasmine reminds us that creating the offer is only half the battle — designing it well and selling it smart is what unlocks growth. Because the goal isn’t just “a course,” it’s your course, the one where your clients get transformations and you reclaim your time. Ready? Head over to the show notes page, sign up for the waitlist, and I’ll see you inside the club.

Let’s scale smart,
— Sarah