Ep 164: From Ground Zero to Booked Out in 90 Days with Melissa Armstrong, CPA
How did a CPA who “didn’t do marketing” launch a podcast, build a digital network, and get fully booked in just 90 days?
In this episode, host Sarah Noel Block sits down with Melissa Armstrong, a fractional controller and CPA who went from zero marketing knowledge to a booked-out business in just three months. Melissa shares the step-by-step evolution of her marketing journey—from joining the Tiny Marketing Club to launching her successful podcast Bla Taxes and becoming a digital networking powerhouse.
Whether you're a B2B service provider trying to find your footing or an entrepreneur wondering how to market yourself without being salesy, Melissa’s story proves that with the right systems and support, it’s absolutely possible.
Guest Expert: Melissa Armstrong
Melissa Armstrong is “that CPA gal who doesn’t do tax.” As a Fractional Controller and founder of No Se Habla Taxes, she helps small business owners and solopreneurs cut through the chaos of DIY bookkeeping to find clarity, confidence, and control in their finances—without overwhelm or shame.
🔗 Learn more & connect:
🌐 Website: https://steadyhandaccounting.com/
💼 LinkedIn: https://www.linkedin.com/in/armstrongmelissacpa/
📺 Podcast: https://nosehablataxes.buzzsprout.com/
🎧 Related Episodes
Ep 160: How A Low‑Risk Offer Can Cut Your Sales Cycle In Half — How to craft gateway/low‑risk offers to shorten the sales cycle.
Ep 159: How to Systematize Relationship Building with Jessica Lackey — Focuses on networking and making B2B relationships work beyond cold outreach.
Ep 138: Build a Sales System That Fits YOU — A broader look at helping service‑founders build marketing/sales systems that work with their personality and business.
💡 Learning Takeaways
Start Small with Templates: Using pre-made Canva templates helped Melissa gain early traction and post consistently without design overwhelm.
Join a Niche Community: Finding a digital tribe (like Entreprenista League) accelerated her networking and visibility.
Digital Pods Can Work (If Done Right): Melissa built real friendships and referrals through a well-aligned LinkedIn pod.
Create a Gateway Offer: A smaller, approachable offer turned into Melissa’s #1 client acquisition strategy.
Launch a Low-Budget Podcast: Melissa’s Bla Taxes podcast started with scripts generated by AI and quickly hit the Top 25 in Accounting.
Integrate All Channels: Her marketing ecosystem connects in-person events, newsletters, and her podcast to feed one another—no siloed efforts.
Be Yourself: Showing up with authenticity built trust, community, and clients—especially on LinkedIn and her podcast.
You Don't Need to Be Everywhere: Melissa found what worked for her (podcast over webinars) and focused on her strengths.
What next?
Inspired by Melissa’s journey from overwhelmed solopreneur to fully booked expert with a killer content engine?
If you're ready to build a marketing system that works for you (not one you avoid), join the waitlist for the Tiny Marketing Club. Inside, you’ll get personal guidance from Sarah, proven marketing sprints, and a support system that helps you grow with intention.
Let’s scale smart,
— Sarah
