Posting on LinkedIn isn't a strategy. A system is.
Do you open LinkedIn and have zero idea what to post? You're not alone, and the fix isn't writing more.
Molly Godfrey is a LinkedIn platform specialist based in New York City. She's worked one-on-one with more than 200 founders, runs Impressions, a LinkedIn membership for 120+ women business owners, and the work she's done with clients has generated more than $5 million.
This is a special episode: the training Molly taught for the Solo Consultant Summit. She breaks down her three-part LinkedIn Conversion System (content, engagement, and outreach) and why it only works when you run all three together.
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There’s no one magic LinkedIn move
Molly built this training around one idea: LinkedIn results don’t come from a single tactic. They come from three activities that feed each other. You don’t have to be a prolific writer, a perfect commenter, or a natural networker. You just have to be decent at all three so they work in tandem.
Content gives people something to engage with.
Engagement gets you onto the right feeds.
Outreach starts the conversations your content then nurtures.
And if LinkedIn feels hard right now, it’s not you. AI has everyone learning new tools nonstop, attention is fragmented, algorithms are unreliable, and there’s no plug-and-play tech for LinkedIn. It takes a system built around your business.
Part 1: Post three types of content
LinkedIn is a distribution platform, and it’s the “nerdy” one: professional, intellectual, and data-driven. Molly recommends posting two to three times a week and rotating through three post types:
Thought leadership and value: share your take on industry trends and teach what you’re doing with clients. Prospect questions and call transcripts are your best source material.
Personal storytelling: the professional version. How you solved problems, recovered from mistakes, took risks, and grew as a leader. Not what you had for lunch.
Client results and social proof: turn testimonials into full stories that show the ROI of hiring you and lower the risk for the next buyer.
Thought leadership builds trust, storytelling builds connection, and client results convert.
Part 2: Engage where your buyers are paying attention
Most social platforms run on an interest graph: they show you more of what you already watch. LinkedIn runs on a social graph. It shows people content based on who they’re connected to and what their network is doing. That means who you engage with matters a lot.
Pick the right people. Find creators who serve your ideal clients right before or after you do (think a leadership coach and a hiring specialist), and show up consistently in their comments.
Bring your offline relationships online. Connect with people from your associations, Slack and Circle communities, and local groups, then support their content.
Nurture relationships in public. Ring the bell on your top peers’ profiles and leave thoughtful comments. Being visibly connected to smart people is a trust transfer.
Part 3: Do warm, cold, and collaboration outreach
You can pay LinkedIn for ads, or you can do outreach. Molly has done outreach for five years and breaks it into three kinds:
Warm outreach: every week, send a personal note to new followers, profile viewers, and anyone who liked or commented on your posts. Molly closes at least one new client a month this way.
Cold outreach: use Premium or Sales Navigator filters based on your best past clients and send 50 to 100 connection requests a week.
Collaboration outreach: pitch referral partners and complementary experts on joint workshops, content, or offers.
This is exactly why I treat marketing, sales, and business development as one plan. Your content makes your outreach land, and your outreach puts your content in front of the right people.
Work with Molly
Impressions: Molly’s LinkedIn education community and membership for women business owners, with strategy development, content feedback, and relationship building.
LinkedIn Authority System: Molly’s course on building a content strategy that attracts clients.
Outspoken: Molly’s podcast on finding your voice on LinkedIn.
The biggest thing to remember
Content, engagement, and outreach all feed each other. Your outreach works better when your content is strong, and your content gets seen when you’re engaging. Pick the piece you’re weakest at and add it to your weekly routine.
Which of the three are you skipping right now?
Molly Godfrey
Molly Godfrey is a LinkedIn strategist and platform specialist based in New York City. A former long-form blogger on Medium, she brought her writing to LinkedIn and has since worked one-on-one with more than 200 founders, taught thousands of business owners, and built Impressions, a LinkedIn community for women business owners. She posts on LinkedIn two to three times a week and sends a weekly newsletter.
