Ep 174: The 6 Lifecycle Marketing Flows Every Consultant Needswith Craig Zingerline of Growth Minded

Wait—what’s a Sunset Flow, and why could it be the secret to keeping your email list profitable?

This episode is a deep dive into lifecycle marketing with Craig Zingerline, founder of Growth Minded and lifecycle marketing strategist for startups and scaling companies. Craig demystifies how solo consultants and service providers can stop leaving money on the table by implementing smart, automated flows that drive conversions and retention—without burning out.

Takeaways

1. Lifecycle Marketing Defined: It’s the automation layer that moves leads through your buyer journey with minimal manual follow-up.

2. The 6 Flows Every Business Needs:

   1. Lead Nurture

   2. Onboarding

   3. Abandoned Cart

   4. Upsell

   5. Sunset Flow

   6. Evergreen Content Flow

3. Cold Outreach ≠ Lifecycle Marketing: Separate domains and tactics entirely to protect your email deliverability.

4. Segmentation Is Key: Use clicks, behavior, and triggers to tailor flows. Avoid assumptions—let the data inform your automations.

5. Sunset Flows Clean Your List: Less is more. Remove disengaged leads to increase deliverability and performance.

6. B2B Application: Lifecycle flows work just as well for consultants—especially when reactivating ghosted proposals or timing upsells 7–14 days post-delivery.

7. Flow Mapping: Start with the strategy, then build content around clear objectives and CTAs before you ever hit send.

Resources Mentioned

• Craig Zingerline’s Company: Growth Minded

• Lifecycle Mapping Tool (Freemium): LifecycleOS

• Craig on LinkedIn: linkedin.com/in/craigzingerline

• Email + SMS Marketing Platforms Mentioned:

  • Flowdesk

  • HubSpot

  • Intercom

• CRM & Messaging Tools Referenced:

  • Heartbeat (for community workflows)

  • SMS and email automation systems

• Cold Outreach Tips: Use a separate domain or subdomain to avoid damaging email deliverability.

Meet Craig Zingerline

Craig Zingerline is a six-time founder and the CEO of Growth Minded, where he helps startups and scaling companies drive revenue through smart lifecycle marketing. With a background in engineering, product, and marketing, Craig brings a rare full-stack perspective to customer acquisition and retention. He’s also the creator of LifecycleOS, a tool that helps founders map out high-converting email and SMS flows. When he's not helping businesses grow, you’ll find him running marathons, playing drums, or experimenting with new product ideas.

What next?

Take the next step with a Booked Out Blueprint session. It’s a practical, low‑pressure call to clarify your best offers, your most effective lead sources, and what will actually move the needle for your business this year. You can book through the link in the show notes — or email hello@sarahnoelblock.com to see if it’s a good fit for you.