Ep 179: How Knowing Your Instincts Can Streamline Sales And Reduce Stress | Guest Expert: Eryn Morgan
What if the reason your business feels harder than it should… is simply that you're working against your natural instincts?
In this episode, I sit down with KOLBE-certified consultant Eryn Morgan to explore the Kolbe assessment and the powerful concept of conation—the instinctive way we take action and solve problems.
Unlike personality tests that can change over time, the Kolbe assessment measures your consistent action instincts, revealing how you naturally gather information, structure ideas, and move into execution.
Eryn walks me through her Kolbe 6673 profile, uncovering why she generates ideas rapidly, cycles between research and execution, and sometimes struggles to decide which opportunity deserves focus.
They also dive into how entrepreneurs can use Kolbe insights to:
Prioritize the right business ideas
Improve communication with clients and teams
Design sales processes that match how buyers make decisions
Reduce friction in partnerships and collaborations
The big takeaway: when you align your business strategy with your natural instincts, growth becomes far more sustainable—and a lot less stressful.
Takeaways
Your mind has three parts that influence decisions: cognitive (skills), affective (personality), and conative (instinctive action).
Unlike personality tests, conation stays constant throughout your life.
Understanding your Kolbe profile helps predict:
Where you'll get stuck
Where friction may appear in teams
How you instinctively execute ideas.
Many entrepreneurs generate ideas quickly but struggle with prioritization—which is why revenue should always guide decisions first.
Revenue stabilizes the business and the nervous system, making it easier to focus on systems and growth.
Coaching works best when you refine something that already works rather than constantly chasing brand-new strategies.
Sales gets easier when you understand how your buyers prefer to make decisions.
Some buyers move fast (“hares”), while others take longer to nurture themselves to purchase (“tortoises”).
Small tweaks to a working process often produce massive improvements.
Resources Mentioned
Kolbe A™ Index Assessment
A conative assessment that measures how you naturally take action and solve problems.
https://www.kolbe.comEryn Morgan – Floatprint Formula + Kolbe Credit
Includes the Kolbe assessment and additional support interpreting your results.Myers–Briggs Type Indicator (MBTI)
Personality assessment focused on preferences and behavior patterns.Enneagram Personality Test
Human Design
Mariah Coz – Buyer Types (Tortoise vs. Hare)
Framework describing fast vs. slow decision-making buyers.
Related Tiny Marketing Episodes
If you want to go deeper into the ideas discussed in this episode:
Meet Eryn
Eryn Morgan is a catalytic business consultant and Kolbe Certified™ expert who helps founders make better decisions, sell with more confidence, and build businesses that don’t rely on burnout. She brings over a decade of experience in marketing, sales, and operational strategy—supporting creative entrepreneurs as they move from feast-and-famine to predictable cash flow. Her work is all about replacing chaos with clarity, structure, and leadership systems that scale.
LinkedIn
Website
Take the Kolbe Assessment
What next?
Take the next step with a Booked Out Blueprint session. It’s a practical, low‑pressure call to clarify your best offers, your most effective lead sources, and what will actually move the needle for your business this year. You can book through the link in the show notes — or email hello@sarahnoelblock.com to see if it’s a good fit for you.
